Authenteq: Startup branding to secure next level funding
Authenteq (now a FNZ company), were a growing Fintech startup preparing to secure second phase funding. They wanted to improve their brand messaging and relaunch their website to attract new customers and investors alike.
Working closely with Authenteq's new CMO, we developed brand messaging guidelines that encompassed the personality, tone and culture of the brand to be used in both internal and external communications.
Building on these brand guidelines we developed UX copy and working with Authenteq’s chosen developer agency, created a user experience that was designed to emulate the security and confidence their identity verification product delivers.
