Creator of concepts.
Writer of words.
Stumbler of careerpaths.
Hello, I’m Hayley and I make my money as a fractional creative director / creative copywriter / UX nerd.
My family are pretty confident this is something to do with writing / websites / advertising and not illegal, but occasionally they seem concerned I have some clandestine occupation I’ve not mentioned.
Currently based in Prague, I’m a would-be nomad with an itch to live life in random parts of the world.
I moved to Germany in 2012 to volunteer with a non-profit group for a year. At this point I should mention, I’m British and I did not speak a word of German. I had a 3-month au pair job lined up to try and learn the language and earn a little cash while volunteering. That lasted 3 weeks. Then I was jobless, squatting in a friend’s attic, and unable to order beer in German. Not part of the plan.
I figured I had nothing left to lose and applied (in English) to a job ad (in German) for a creative intern role at Ogilvy Frankfurt. Thank you Google-translate.
Remember it’s 2012, Google-translate was dubious to say the least. I promised the agency I could write amazing English (I could) and knew how to create fantastic social media content (I did). I also gushed about how much I wanted to learn German (sort of?). Reader, they hired me.
And so began my career in advertising. I quickly moved from intern to junior to mid copywriter, before upping sticks to Ogilvy Berlin. After several years embedded in agency life, in 2019 I decided it was time to go solo. Yeah, right before that little thing we call The Pandemic.
Since then, I’ve had the privilege to work with a diverse selection of clients, creating everything from brand positioning and strategies to multi-channel content and user-centric websites. I’ve worked with sports brands on circular product launches, well-established automotive and engineering companies as well as wellness startups, repeat solopreneurs and non-profits.