Making data sexy with Modality
Modality, a sexual health, wellness and tech market research company, were gearing up for their next business phase and needed to stand out to secure new investors and partners. The catch? Modality exist in an industry space where it’s easy to get the ick.
We defined a brand position and created a new website with content designed to challenge the way people think we should talk about sex.
Modality wanted to be seen as both professional and playful. After all, their research is all about improving the sexual experience for all people while helping businesses in the industry thrive.
The site needed to be a safe-space for Modality’s target groups, who are those usually on the periphery of the industry, and position Modality - a female-led company - as an authority in a cis-male dominated sector. Creating inclusion was vital - as was ensuring SEO keywords were integrated to improve search results and visibility.
Since this project in 2022, we’ve had the joy of working with the Modality team as their pleasure think tank and its offerings have evolved. Get in touch, if you’d like to know what else we’ve been working on with Modality recently.